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Lesson12 min
Hooks that stop scrolls
Write openings people actually finish reading.
Lesson outcome
You draft 5 hooks for one clear audience.
- 01
Hook formula
Specific person + specific pain or desire + unexpected angle. Example: “Your study notes are content if you package them right.”
- 02
AI brief
Give AI the audience, platform, tone, and one proof point. Vague prompts create generic drafts.
- 03
Human edit pass
Keep the line that feels true. Delete filler adjectives. Add one concrete detail only you would know.